Generating ideas, connections, and action

LLC Coverage: RWJF Grant Summary

Date: 9/4/12
Description: Robert Wood Johnson Foundation Program Results Report

Understanding Communication Patterns in North Carolina’s Public Health Community
Conducting a social network analysis of the Public Health Communications Network

Evaluators from the Leadership Learning Community used social network analysis to develop an understanding of communication patterns among the network of people and organizations engaged in public health activities and initiatives, and the connections among those who create and disseminate public health content online. For the project, the team focused on the 2011 release of the County Health Rankings & Roadmaps in North Carolina, for which they analyzed and mapped three network datasets: several North Carolina public health initiatives (the action network) and two online social media 
channels: Twitter and blogs.