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Member Spotlight: Bruce Hoppe and Connective Associates

Submitted by: bcelnik on May 25th, 2010 at 2PM PDT

For the May Member Spotlight we would like to illuminate the work of Bruce Hoppe and Connective Associates. As both founder and president of Connective Associates, Bruce works with communities and organizations to better visualize and use their social networks for innovation, influence, and social good.  His blog Connectedness is a rich source of links and reflections on networks and web science.


Bruce has pioneered the use social network analysis in the leadership development field.  At Creating Space VII in Durham, NC, Bruce introduced the LLC community to a social network mapping tool that used real-time data from the participants to map their relationships with each other.  These maps enabled the group to analyze the patterns of their connections and consider when network maps are useful in leadership development work.


Bruce received an LLC Community Seed Grant to test the value of using social network analysis with different types of leadership networks. The research found that when networks are more bounded and formalized, and are sponsored with outside funding for a shared purpose, they benefit more from understanding themselves as a network.   


Bruce is co-author of a forthcoming paper in Leadership Quarterly on Social Network Analysis and the Evaluation of Leadership Networks.  He is currently a contributing, and invaluable, partner in the Leadership for a New Era, Leadership and Networks initiative. 


Connective Associates is a partner in the Global Warming Solutions Project (GWSP), launched in fall 2009 by the Environmental League of Massachusetts and the Barr Foundation. This initiative will build a broadly-based network of engaged and influential people from diverse backgrounds who share a common concern about the impact of climate change and who will take action to influence implementation of the Massachusetts Global Warming Solutions Act over the long-term.


Bruce is helping GWSP to strengthen the current work of a number of different coalitions, organizations and institutions that are approaching the climate change issue from specific perspectives. With input from the Consensus Building Institute and New Directions Collaborative, he is mapping the landscape of this climate change work, providing GWSP with a clear picture of how it can link, leverage, and complement climate change initiatives already happening in Massachusetts. For example, the picture at right shows a network map that links Massachusetts climate change initiatives (blue squares) to their member organizations (red, green, and grey circles). The map reveals that these initiatives are essentially split into two groups: those comprised of business organizations (red circles) and those comprised of environmental organizations (green circles). It also shows a few notable initiatives and organizations that are promoting dialogue across this boundary. Recognizing this boundary (and the bridges that cross it) helps GWSP to engage both sides actively in its work.