Liberatory Leadership Webinar

A Conversation with Mujeres Unidas y Activas: Shifting Power from the Inside Out

Session Recap

Join us for a Bilingual (English/Spanish) Webinar featuring Mujeres Unidas y Activas (MUA). MUA is an intergenerational grassroots organization led by and for Latina immigrant women with a double mission of promoting personal transformation and building community power for social and economic justice. MUA is an intergenerational grassroots organization led by and for Latina immigrant women. MUA’s innovative leadership development model trains members to plan and implement their programs and campaigns at all levels. MUA  is proud to be a national model for Latina immigrant empowerment and organizing and to have created a healthy, sustainable, grassroots-membership-led organization.

During this webinar, MUA will share learnings from a report they recently released in collaboration with RoadMap: Shifting Power from the Inside Out, which details MUA’s  journey towards:

  • Increasing representation of community members amongst leadership and staff.
  • They are developing specific internal practices to encourage immigrant women to step up and into organizational leadership.
  • We are encouraging frank discussions about race, class, and Power.
  • It is ending practices of white supremacy that limit the leadership of people of color.
  • We are shifting towards a model of collaboration and authentic shared leadership.


Juana Flores, Executive Director of Mujeres Unidas y Activas 

An immigrant from Zacatecas, Mexico, Juana has previously worked as a medical assistant and a domestic worker. She joined MUA as a member in 1990 and as a staff in 1994 as a San Francisco Office Coordinator.  he moved into the role of Co-Director in 2001 and became MUA’s Executive Director in 2018.  during her tenure on MUA’s staff, Juana has taken a leadership role in many critical local, statewide, and national campaigns, such as the campaigns to defeat statewide propositions 187, 227, and 209, the national movement to include immigrant women’s protections in the Violence Against Women Act. and the campaign to pass the California Domestic Worker Bill of Rights into permanent law.  Juana serves on the Steering Committees of the California Domestic Worker Coalition and San Francisco Rising. She has served three terms on the National Domestic Worker’s Alliance Board of Directors, including as its President from 2012-2014.  he has represented U.S. domestic workers on the International Domestic Workers Network’s Coordinating Committee. He has traveled abroad many times in her prior role as a voting member of the United States International Labor Organization’s delegation.  Lana is a skilled facilitator and famous educator who has provided technical assistance to other immigrant women’s organizations in Iowa, Kentucky, Alabama, Texas, Washington, North Carolina, and Alaska.  She has made hundreds of presentations throughout the Bay Area on self-esteem, leadership, and women’s rights.  Juana is the mother of two sons and three grandchildren.


Lourdes Reboyoso, MUA Grassroots Fundraising Coordinator

Lourdes Reboyoso is an immigrant from Mexico who worked in accounting for more than 15 years in her home country.  She joined MUA as a member in 2009 and is a graduate of MUA’s Leadership and Grassroots Fundraising training.  She served as MUA’s first Grassroots fundraising Intern and joined MUA’s staff in 2014.  Lourdes plans and coordinates MUA’s member-led fundraising events, implements individual donor outreach, and initiates new fundraising strategies.  She trains and supports MUA members in fundraising work through workshops, training, supervision of an active volunteer committee, and one-on-one engagement.  In 2016, as an outcome of the Futuro Fuerte internal capacity-building program, Lourdes also assumed the role of Staff Wellness Co-Coordinator.  She organizes professional development workshops for staff, with a particular focus on ensuring there is sufficient training and support for immigrant women. She also helps the organization engage in courageous conversations about the dynamics of power and privilege.  Lourdes is a proud single mom of two teenagers, and when not raising money for MUA, she can be found on the frontlines of our immigrant rights protests and direct actions.